Short-Term Communications Workarounds with Long-Term Potential
Communicators are an innovative bunch and have managed to find a lot of innovative ways to stay connected even as the COVID-19 pandemic has kept us all apart. Some methods we may be eager to ditch...
View ArticleCommunicating with Your Remote Workers in the Long Term
At the beginning of the pandemic, many companies were forced to throw together a hasty work-from-home arrangement to allow their workers to stay safe while staying productive. The expectation was that...
View Article5 Ways Healthcare Marketing Is Different from Other Industries
Here are just a few ways healthcare and medical marketing differ from other industries, starting with one of the biggest ones. 1. Healthcare marketing can come up against major regulations regarding...
View ArticleHIPAA-related Pitfalls to Avoid in Your Social Media Efforts
Social media is as important for healthcare marketing as it is for any other industry. Healthcare organizations need to connect with their audience, and to do that, they have to be where their...
View ArticleLet’s Talk Employment Branding
As a marketing professional, you almost certainly have a brand guide for your organization lying around. It probably has your logo, and how it can be used, and your colors, and your tagline, and your...
View ArticleTwo Healthcare Organizations Doing Innovative Things with Marketing
Healthcare organizations and healthcare marketers know how important it is to communicate with their audience, and they’ve found effective ways to do it. Patient testimonials are compelling....
View ArticleMeet the Team: The Role of the Creative Director in Your Marketing Agency
During the course of a project, you may interact regularly with only two or three people at your advertising agency. (That’s by design – things can get really, really confusing otherwise.) But there’s...
View Article5 Surprising Services You Might Not Know Your Agency Provides
What comes to mind when you think of a “full-service advertising agency”? Ad campaigns, definitely, with all the print ads, commercials, social media and other elements you might need. Strategic...
View ArticleMeet the Team: The Role of the Integrated Media Planner/Buyer in Your...
During the course of a project, you may interact regularly with only two or three people at your advertising agency. (That’s by design — things can get really, really confusing otherwise.) But there’s...
View Article10 Things That Kill Great Advertising
Great advertising that drives results. It’s what every organization seeks when investing in a campaign. On paper, it’s a straightforward expectation. In practice, however, success is often more...
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COVID Bump
Few events have changed our world more than the COVID-19 global pandemic. And that is particularly true for health care organizations. The pressures and demands of the pandemic severely stretched most...
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